Salim Exchange is a 40 yr old Financial institution based out of Sharjah, with its branches across the city. The brand approached Zerco team for creating a new logo, brand identity and interior design concept for its up coming new Money Exchange in Sharjah International Airport. The new identity is aimed at attracting more young travelers who are the frequent fliers. The new logo is the personified modern falcon, the national emblem of Emirates. The primary brand color red is the National color which also is the most attractive brand pantone. Interior design is curated with elegant materials and detailed fit out execution to achieve the highest grade workmanship. The signage and lighting is customized and handcrafted to meet the best results that surpass the Airport standards.